Shaping the library's future: why and how should libraries seize the opportunity of publishing their strategic vision

Abstract

In the broader context of the role of strategic communication in enhancing an organisation's purpose and identity, this paper examines the benefits for research libraries of publishing a strategic vision.  In today's rapidly changing world, it is critical for libraries to define their 'signature', reaffirm their identity, uphold clear values and foster a culture of purpose. This paper outlines the benefits of publishing a formal strategy for libraries to shape the future of their organisation, attract partners with similar goals, and regularly assess and reaffirm the library's objectives. The publication of a strategy document that has been developed collaboratively and that reflects the library's collective ambitions, values and identity can facilitate the translation of the strategy into concrete and meaningful actions. This paper is a call to action for research libraries to better communicate the potential of their services to academics, partners and the community, but also to give collective and lasting meaning to their work and missions by publishing a medium or long-term vision.