Determinants of Downloads as Demand for Hybrid Journals

Rationale for bundling services

Abstract

Although Big Deal contracts that provide access rights to all electronic journals published by the publisher initially gained favor with university libraries, some libraries have terminated these contracts owing to increased charges since the 2010s. Consequently, they are faced with the problem of selecting journals for purchase within their limited budgets. This study investigates the factors affecting the number of downloads, representing journal demand, to provide libraries with guidance on journal selection. The download equation for 1485 hybrid journals published by Springer Nature is formulated using ordinary least squares. The results found that 5% and 50% of the 1485 journals generated approximately 30% and 85% of the downloads in 2022, respectively. Downloads are concentrated in fewer journals, although the Pareto principle does not apply to hybrid journals. Demand concentration implies that libraries do not need to maintain access rights to all journals. Recently, a few leading publishers have provided access rights to almost all electronic journals based on transformative agreements aiming to promote open access. Therefore, this study’s findings raise the issue of the rationale for bundling electronic journals in transformative agreements, which is similar to Big Deal. Moreover, the results of the download estimation reveal that hybrid journals with more open access articles, larger citation scores, and longer histories acquire more downloads. These findings indicate that open access accelerates the dissemination of research.